3/25/09

6

Intro:

Music has been a staple of culture and society for thousands of years. However, the music industry has only recently developed in the last century. The industry has gone through a variety of revolutions in the way that it delivers music to the consumer. In the past decade, the music industry has gone through the biggest revolution in it's short lifespan, the digital revolution. The tyrant leading the way in this figurative war is the music superpower iTunes. Although iTunes is affordable, convenient, expansive, and helpful for most artists; Apple iTunes is raining the record business, supporting only their product, unfair to artists rights, and is limited in the music selection.

3/8/09

5

Rough Outline:

I. Intro
__1. Introduce the main idea for the research paper, Is iTunes good for the music business and for society as a whole. (Artists, Pricing, Convenience, and Availability of songs)
____a. Show both sides and give a general statement for each argument
II. First Pillar - "For"
__1. Talk about how the pricing is beneficial
____a. Quotes:_____________________________________________
__2. Talk about the convenience and how it is beneficial
____a. Quotes:_____________________________________________
__3. Talk about the pros for the artists
____a. Quotes:_____________________________________________
__4. Talk about how many songs are available on iTunes
____a. Quotes:_____________________________________________
III. Second Pillar - "Against"
__1. Talk about how the pricing has becoming outrageous and takes away from royalties
____a. Quotes:_____________________________________________
__2. Talk about how it only supports the iPod system
____a. Quotes:_____________________________________________
__3. Talk about how the artists have been fighting with iTunes for rights of musicians
____a. Quotes:_____________________________________________
__4. Talk about how some songs can not be found on iTunes
____a. Quotes:_____________________________________________
IV. Conclusion
__1. Conclude, stating both sides, end with leaning to towards the pro iTunes. Show that they still have the technology to advance their system over the top and into the future while still being able to deal with artists demands.

3/4/09

4

Quotes and Notes:

1. "Music is considered an out-of-favor industry, so it's difficult to do transactions and raise capital [already]"
-This is good for the discussion of the music industry against the itunes market because of the lack of money that can be made now that songs are sold for just .99
(Billboard, Financial Fallout...)

2. "In 1929, more than 150 million records were sold in the United states, a increase of 50 percent over the 1921 figure"
-Showing the steady increase of how the selling records help jump start the industry
(Co-evolution)

3. "Due to the Great Depression and the success of radio broadcasting as a substitute form of entertainment, record sales fell from 150 million units in 1929 to 25 million in 1935."
-Shows how during our current economic times, it could be more beneficial to sell by the song than by the record for companies trying to switch into the digital age
(Co-evolution)

4. "The music industry is filled with creative types, and many see to be wearing suits these days"
-Showing the transfer of power from the musician to big business
(Newsweek, Selling Songs)

5. "The era of digital downloads has upended the industry's business model"
-Showing the massive shift that the business is seeing, more people buying digital
(Newsweek, Selling Songs)

6. "The industry considers Steve Jobs the latest incarnation of this problem"
-Discussing the fact that the itunes pricing is causing the industry to loose money just as Limewire and Napster did before
(Newsweek, Selling Songs)

7. "iTunes sold over 1m downloads [in it's first week]. By the end of October it had sold about 14m."
-Showing how well iTunes started out
(The Economist)

8. "the record industry will have to throw out it's current business model"
-saying that the digital recording will take over the industry and eventually get rid of CDs all together 
(The Economist)

9. "[iTune's] Consumers could buy songs and play them on the portable gadget of their choice [not just iPods]"
-Showing that iTunes is now branching out allowing people to not just use their devices but other companies as well
(Chicago Tribune)

10. "By submitting their music via TuneCore, independent or established musicians can sell their music in all the major online stores and leading subscription services [including] iTunes"
-Shows how iTunes is making it easier for musicians to sell their music to the masses
(Business Wire)

11. "A panel of US judges has decided to freeze the amount of royalties paid to songwriters for tracks downloaded from the internet"
-Shows that iTunes doesn't want to pay out a lot to the artists because they want to take most of the money for themselves
(Europe Intel.)

12. "the industry has been unable to decide the fee for the sales of recorded music on its own."
(America's Intel.)

13. "Digital downloads grew 38 percent from 2006 to 2007 to become a $ 1.26 billion business, making up 23 percent of the market for recorded music"
-Showing how this is how people want to buy music and how the business is now better than ever
(America's Intel.)

14. "Apple's vice president of iTunes, Eddy Cue, argued that the store's price of 99 cents per song was not flexible so raising he royalty could jeopardize the iTunes store's profitability."
-Showing that the people who are running iTunes do not want to help give back to the music community, making people really mad and liking CDs more
(America's Intel.)

15. "Rhapsody has stepped up competition against Apple's iTunes"
-Showing that competition could drive down prices of music, but could also lead to the demise of the CDs for CD lovers
(Aust. Intel.)

16. "Apple to begin selling movies on release date"
-Showing that the digital music industry is changing into a double industry diving in the other realms of entertainment
(San Jose)

17. "the huge shift hasn't resulted in dramatically higher sales"
-Making the argument in the beginning that both CD sales and digital sales could co-exist without any problems
(USA Today)

18. "The labels think Apple has too much influence"
-This is showing that some record labels are opting out of the music-giant in favor of classical methods such as CDs and Records recently
(USA Today)

19. "Apple originally sold each digital rights management-free song for a premium $1.29, compared with 99 for a song with copy protection"
-Shows that Apple is controlling the market and asking for whatever they can get and know people will have to pay with the shift to digital
(USA Today)